Web 2.0 blog is most often a blog article created through blogging platform. What are advantages and disadvantages of these articles in terms of your SEO strategy?
Web 2.0 blog
You can often create Web 2.0 blogs on blogging platforms. On these platforms you can easily manage your articles online and add your backlinks to your site as you wish. This makes it easy to create a relevant article to your main site with a valuable backlink. Another advantage of these links from Web 2.0 blog is that they usually lead from a highly authoritative domain with a lot of traffic. It is because the blogging platform is used by many people.
The downside to Web 2.0 blogs is that you most often get a blog on a subdomain that may be less valued in the eyes of search engines. As a result, the link leading from the Web 2.0 blog will not take over the complete link juice from the main domain. Usually there is no backlink leading to your Web 2.0 blog from the main domain. This can be partially addressed by other links that lead to your Web 2.0 blog from other layers.
+ Low price
+ Content value
+ High DA
- Low PA