Why Do Most Link Building Campaigns Fail? Link building is one of the most powerful tools to increase website visibility in search engines like Google or Bing, and even in emerging AI search platforms and chatbots like ChatGPT. Yet many websites invest in backlinks without seeing significant improvements in their rankings. The main reason? Lack of strategy. Links are often placed randomly, without a clear goal, without proper keyword targeting, and without being aligned with the overall website structure.
Link building is one of the most effective strategies to improve your website's rankings in search engines. While high-quality content forms the foundation of any SEO strategy, link building gives your site authority and credibility in the eyes of Google. But the question many businesses and marketers ask is: how much does link building cost? In this article, we’ll break down all the factors that influence link building cost and what you can expect from different types of services.