How Much Does Link Building Cost in 2025? A Comprehensive Breakdown of Link Building Services Costs and Pricing

Link building is one of the most effective strategies to improve your website's rankings in search engines. While high-quality content forms the foundation of any SEO strategy, link building gives your site authority and credibility in the eyes of Google. But the question many businesses and marketers ask is: how much does link building cost? In this article, we’ll break down all the factors that influence link building cost and what you can expect from different types of services.

What Influences Link Building Cost?

The cost for link building can vary significantly depending on several key factors:

Domain Quality – Links from high-authority websites (DA 50+) are more expensive than links from lower-quality sites. These domains can be found via our domain search tool and article creation can be requested immediately.
Link Type – There is a difference between links from editorial articles, directories, forums, or PR posts. On Bzoomer, you’ll mainly find editorial article links. In more advanced campaigns, such as those using link building packages, lower-tier links from bookmarks or wikis may also be included.
Manual vs Automated Link Building – Manually built links are typically more expensive but of higher quality. With Bzoomer, you can order both – articles written by professional copywriters or AI-generated ones supervised by editors.
Target Market and Language – Link building cost for English-speaking or US markets may be higher compared to local campaigns.
Number of Tiers and Campaign Structure – Advanced campaigns with layered strategies (e.g. Tier 1, Tier 2, Tier 3) are more costly but more effective.

Domain Quality

One of the biggest factors affecting link building services cost is the quality of the referring domain. While Google doesn’t publish official domain authority scores, third-party metrics are commonly used – mainly DA (Domain Authority by Moz) and DR (Domain Rating by Ahrefs).

These metrics rate websites on a scale from 0 to 100 and indicate how strong and trustworthy a site is based on its backlink profile:

DA (Domain Authority) – A Moz-developed score estimating how well a website might perform in search results.
DR (Domain Rating) – Ahrefs' metric that measures the strength of a site’s backlink profile.

It’s important to note that neither DA nor DR are official Google metrics. They are third-party estimates and while they don’t directly influence rankings, they are useful indicators. Generally, the higher the DA or DR, the higher the cost and potential value of the backlink.

On Bzoomer, you can filter domains by their authority. For example:

In the domain search tool, you can choose only DA 40+ domains.

Or you can opt for ready-made link packages tailored to different authority levels and project types.

For long-term SEO success and competitive markets, we recommend building links from high-authority domains (DA 40+), ideally with topical relevance. These links may cost more, but deliver more stable SEO benefits.

Types of Links, Their SEO Impact, and Where to Find Them on Bzoomer

Different types of links come with varying SEO power, costs, and use cases. On Bzoomer, you can select exactly what fits your goals and budget—whether you need top-quality editorial links or effective guest posts.

1. Editorial Links

🔗 Highest quality – strongest SEO impact

Editorial links appear naturally within topic-focused articles on authoritative websites. They carry the most weight with search engines, especially when coming from high-DA domains.

Price: £100 - £1000
SEO Impact: very strong
On Bzoomer: Domain search tool

2. Guest Posts

📝 High effectiveness at a more accessible price

Guest posts are published on topical blogs and online magazines. These links are embedded in valuable content, making them one of the most effective ways to build trust.

Price: £20 - £100
SEO Impact: medium to high
On Bzoomer: Domain Search, Link Packages, Link Building Subscription

3. Directory and Bookmark Links

📂 Low-cost technical support, ideal as Tier 3

These links offer low SEO power but help speed up indexing and diversify your link profile. Best used as Tier 3 in a layered campaign.

Price: £10 – £20
SEO Impact: very low (indexing, diversification)
On Bzoomer: Only available in advanced campaigns—e.g., packages or subscriptions. Used exclusively in lower tiers as support for main links.

🛠️ Manual Link Building

What is it: Manual link building means you (or an SEO specialist) select specific domains, write or commission content, communicate with website owners, and oversee the entire process.

Advantages:

Full control over domain selection, topic, anchor text, and content style
Ability to target maximum topical relevance
Ideal for building brand authority and credibility

Disadvantages:

More time-consuming
Requires experience with copywriting, outreach, and campaign management
Link building cost is typically higher due to personalized effort

On Bzoomer:
➡️ Choose a domain via the domain search tool
➡️ In campaign settings, select "article creation by a copywriter" – our team will craft the content for you
➡️ Ideal for experienced users who want full control over their link building campaign

⚙️ Automated Link Building

What is it: Automated link building uses pre-configured packages or subscriptions that include domain selection, content creation, publishing, and campaign planning. You provide the target URL, and the rest is handled by the system or our SEO team.

Advantages:

Quick and effortless way to launch a quality backlink campaign
Low time investment – the platform handles everything
Cost-effective thanks to scale and systemization

Disadvantages:

Less control over details (e.g., specific domains or exact article wording)
Not ideal for highly niche or sensitive industries

On Bzoomer:
✅ Best suited options include our link packages (e.g., COMSTER, STARTER, etc.)
✅ Or choose the "No-Worry Link Building" subscription, where our SEO team manages everything – and you receive fresh links every month without lifting a finger

How Much Does Manual vs Automated Link Building Cost?

Manual campaigns generally have a higher link building cost per link (often £200 – £1000), but offer more control.

Automated campaigns are more cost-effective in terms of value for money – for instance, link packages with dozens of backlinks start at just a few thousand crowns per month.

Which One Is Better?

Manual link building is best for specialized websites or premium brands where attention to detail is crucial.

Automated link building is ideal for scaling, e-commerce, agencies, or startups that need fast and effective growth.

With Bzoomer, you don’t have to choose – you can combine both strategies depending on your needs. Hand-pick domains or let the system take care of it. Either way, you’ll get impactful backlinks.

Campaign Structure and Tier Levels: Why It Matters

An effective link building strategy isn’t just about getting more links. What really matters is how those links are structured—layered in a way that builds a natural, trustworthy, and stable backlink profile that search engines value.

This method is often referred to as a link building pyramid, where links are grouped into tiers based on their quality, strength, and purpose.

🟦 Tier 1 – Main backlinks pointing directly to your website

This tier includes only the highest-quality backlinks such as editorial articles, guest posts, or PR publications. They are highly relevant, come from trusted domains, and often have high DA/DR.

Purpose: Directly strengthens your target pages in search results
SEO Impact: Strong and direct
On Bzoomer: Domain search, packages, subscriptions

🟦 Tier 2 – Supporting links pointing to Tier 1 articles

These links support and amplify Tier 1 content. They often come from mid-level blogs, less prominent sites, or tool-based articles.

Purpose: Boost authority and indexing of Tier 1 backlinks
SEO Impact: Indirect, but crucial for natural link graph
On Bzoomer: Part of multi-tier packages and automated campaigns

🟦 Tier 3 – Technical layer for indexing and diversification

This tier includes the cheapest types of links: bookmarks, directories, comments, or forum mentions. They’re mainly used to support indexing and create diversity.

Purpose: Helps index upper-tier content faster, adds diversity
SEO Impact: Minimal direct impact, strategic support
On Bzoomer: Used exclusively in the lower tiers of advanced packages; never as direct links to your main site

How to Structure a Link Building Campaign

Simply put, the higher the tier, the higher the quality—and the cost. A smart combination of all tiers builds a strong, natural-looking link profile that search engines trust.

🔹 Small campaigns: Tier 1 + basic Tier 2 — perfect for local websites and new projects

🔹 Medium campaigns: Expanded Tier 1 + full Tier 2 — optional light Tier 3 layer

🔹 Complex campaigns: All three tiers in a well-defined structure — ideal for e-commerce, affiliate sites, and international expansion

Tip: Bzoomer solves tiered link building for you

Packages like COMSTER or DESTER already include a full pyramid—from strong editorial links down to indexation and diversification support. Just provide your target page, and Bzoomer sets up the strategy to work for you.

Average Link Building Costs in Local and Global Markets

If you're wondering how much does link building cost in practice, here’s a breakdown of average pricing levels:

Low-cost (from £10 per link) – links from directories, forums, or low-tier blogs. Limited effectiveness.
Mid-range (£50 – £150 per link) – links from niche blogs and online magazines, partly editorial content.
Premium (£150 – £500+ per link) – links from top-tier media, real editorial publications, collaborations with influencers or PR agencies.

In international markets—especially English-speaking ones—the cost for link building ranges from £100 to £500 per high-quality link. Link building services cost here often includes outreach, content creation, negotiation with site owners, and performance tracking.

How Much Should You Invest in Link Building?

It depends on your goals. Small e-shops or local businesses can start with a monthly budget of £150 to £500. Larger projects aiming for competitive niches typically invest £2,000 or more per month into structured, strategic link building campaigns.

Keep in mind that link building is not an expense – it's an investment. High-quality backlinks improve organic traffic, boost search rankings, and strengthen your brand in the long run.

Tip: Want to save money?

Yes, you can. If you have internal resources, you can handle parts of the campaign yourself – outreach, content creation, and analysis. But securing top-tier links is time-consuming and often better handled by professionals.