Link Building Strategy: How to Design Winning Campaigns in 2025

Why Do Many Link Building Campaigns Miss the Mark? Link building remains one of the most reliable ways to boost a website’s search visibility – whether on Google, Bing, or the new wave of AI-powered search tools and chatbots. Yet countless businesses invest heavily in backlinks and see little to no improvement. The culprit? Poor planning.

Bzoomer speeds up the process of acquiring backlinks – but if you want your investment to deliver long-term results, you must approach link building with a structured plan.

1. Core Principle: One URL, One Objective

Every page on your website serves a different purpose. Your homepage won’t serve the same role as a service page, and a blog article isn’t the same as your contact details. That’s why the golden rule of a solid link building strategy is:

Each link building campaign should focus on one specific URL.

Why this matters:

• Better control over anchor texts
• Ability to measure results precisely for that page
• Avoids diluting the effect of backlinks
• Stronger on-page technical SEO for the URL
• Improved content relevance
• Consistency across your SEO efforts

Keyword research is always step one. Once you’ve identified the right keyword, optimise your target page (H1, meta description, headings, internal structure) and make sure the same keyword also appears naturally in the external content linking back to you.

Correct Example:

Suppose you run an e-commerce store with a category “women’s slippers.” The target URL should actually display women’s slippers. The H1 heading must include the keyword “women’s slippers,” and the same keyword should appear in external articles linking to that URL. Those articles should include “women’s slippers” in their own URL, headings, content, and anchor texts.

This ensures topical relevance and consistency – which makes your backlinks look natural and valuable to Google.

In Bzoomer, you’d simply create a dedicated campaign targeting the URL and main keyword “women’s slippers.” This ensures every backlink in the campaign matches the topic and boosts your page authority effectively.

2. Begin With Research: Keywords + SERP Review

Before investing in backlinks, you need to understand both your keyword targets and the strength of your competition.

Steps:

• 1. Identify the main target keyword for the chosen URL.
• 2. Perform a SERP analysis – check the first page of results and find out: • What type of content dominates (product pages, blogs, reviews) • How many backlinks the top results have • Domain authority of ranking sites (Tip: You can use Bzoomer’s free SERP analysis tool.)
• 3. Find supporting long-tail keywords that you can include in your anchor texts.

How to Use This in Bzoomer:

When creating a campaign in Bzoomer, set your anchor texts based on the main target keyword and its variations.

Example:

Goal: Strengthen the category page “women’s slippers.”

Keyword selection process:

1. Find the main target keyword

• We use tools such as Google Keyword Planner, Ahrefs, or Mangools.
• We determine that “women’s slippers” has solid search volume and matches the product we want to sell.

2. Find supporting (long-tail) keywords

• “women’s slippers for home”
• “summer women’s slippers”
• “leather women’s slippers”
• “women’s white slippers”
• “women’s slippers size 39”

These variants help broaden the reach while maintaining high relevance.

3. Perform a SERP analysis

• We open Google and enter the main keyword “women’s slippers.”
• We observe who appears on the first page: e-shops (online stores), marketplaces, review blogs.
• We check what type of content is shown (category pages, articles, videos) and adjust our own landing page accordingly.
• We analyze how many and how strong backlinks the top results have (e.g., DR/DA 30–60, number of referring domains). Use our free online SERP analysis tool.

4. Set the anchor text strategy

• 30% brand + exact match (for naturalness) → e.g., “women’s slippers shoesdoe.com”
• 30% exact match → “women’s slippers”
• 40% partial match → “summer women’s slippers”, “leather slippers for women”

How to use it in Bzoomer:

In the link building campaign, we set the target URL = the “women’s slippers” category.

As keywords we specify: “women’s slippers”, “women’s slippers shoesdoe.com”, “summer women’s slippers”, “leather slippers for women.”

3. Crafting a Backlink Roadmap

Link building is a progressive effort – not a one-time blast of links.

Recommended stages:

• Month 1: Initial set of backlinks (mix of brand + exact match) to build basic authority.
• Months 2–3: Add more exact and partial match anchors for the main keyword.
• Following months: Support with additional articles and backlinks based on SERP changes.

Results usually begin to show within 2–3 months. From there, refine your link building strategy and reinforce specific keywords with targeted campaigns.

In Bzoomer this means:

Create multiple campaigns for a single URL:

• Main campaign: Thematic articles with exact/partial anchors
• Supporting campaign: Brand + exact match for a natural profile
• Ongoing campaigns: Links to boost underperforming articles or maintain top-ranking keywords

You can choose from Bzoomer’s “link building without worries” service, backlink packages, or individual domain selection.

4. Tracking and Fine-Tuning Campaigns

The true measure of a good link building strategy isn’t the number of links, but the ranking lift and traffic boost for your target page.

Track:

• Ranking changes for your main keywords
• Growth in organic traffic to the target page
• Indexation and visibility of backlink articles

How Bzoomer helps:

• Clear reports for every campaign in your Bzoomer dashboard
• Free online keyword tracking with the “link building without worries” service
• Full automation of link building campaigns

Link building isn’t random – it’s the outcome of a clear plan, URL-specific targeting, and ongoing refinement.

With Bzoomer, you can build and manage campaigns quickly – from keyword research and SERP review to anchor text setup and performance monitoring – ensuring your link building strategy delivers results in the UK market.