Link Building Strategy: How to Plan Effective Link Building Campaigns in 2025

Why Do Most Link Building Campaigns Fail? Link building is one of the most powerful tools to increase website visibility in search engines like Google or Bing, and even in emerging AI search platforms and chatbots like ChatGPT. Yet many websites invest in backlinks without seeing significant improvements in their rankings. The main reason? Lack of strategy. Links are often placed randomly, without a clear goal, without proper keyword targeting, and without being aligned with the overall website structure.

Bzoomer helps you automate and speed up link building – but to make your investment truly effective, you need to know how to structure and plan your campaigns correctly.

1. Principle: One URL = One Goal

Every page on your website serves a different purpose. A homepage has a different role than a product page. A blog post serves a different purpose than a contact page. That’s why the golden rule is:

Each link building campaign should focus on one specific URL.

Why this matters:

Better control over anchor texts
Ability to measure results precisely for that page
Avoids diluting the effect of backlinks
Stronger on-page technical SEO for the URL
Improved content relevance
Consistency across your SEO efforts

Link building always starts with keyword research. Based on this research, you optimize the technical SEO of the target URL – such as the main heading (H1), meta tags, and other elements. Keywords must remain consistent across your site as well as the external sites linking back to you.

Correct Link Building Strategy Example:

Suppose you run an e-commerce store with a category “women’s slippers.” The target URL should actually display women’s slippers. The H1 heading must include the keyword “women’s slippers,” and the same keyword should appear in external articles linking to that URL. Those articles should include “women’s slippers” in their own URL, headings, content, and anchor texts.

This ensures topical relevance and consistency – which makes your backlinks look natural and valuable to Google.

In Bzoomer, you’d simply create a dedicated campaign targeting the URL and main keyword “women’s slippers.” This ensures every backlink in the campaign matches the topic and boosts your page authority effectively.

2. Start With Research: Keywords + SERP Analysis

Before launching a link building campaign, you need to know which queries you want to rank for and how strong the competition is.

Steps:

1. Identify the main target keyword for the chosen URL.
2. Perform a SERP analysis – check the first page of results and find out: • What type of content dominates (product pages, blogs, reviews) • How many backlinks the top results have • Domain authority of ranking sites (Tip: You can use Bzoomer’s free SERP analysis tool.)
3. Find supporting long-tail keywords that you can include in your anchor texts.

How to Use This in Bzoomer:

When creating a campaign in Bzoomer, set your anchor texts based on the main target keyword and its variations.

Example:

Goal: Strengthen the category page “women’s slippers.”

Keyword selection process:

1. Find the main target keyword

We use tools such as Google Keyword Planner, Ahrefs, or Mangools.
We determine that “women’s slippers” has solid search volume and matches the product we want to sell.

2. Find supporting (long-tail) keywords

“women’s slippers for home”
“summer women’s slippers”
“leather women’s slippers”
“women’s white slippers”
“women’s slippers size 39”

These variants help broaden the reach while maintaining high relevance.

3. Perform a SERP analysis

We open Google and enter the main keyword “women’s slippers.”
We observe who appears on the first page: e-shops (online stores), marketplaces, review blogs.
We check what type of content is shown (category pages, articles, videos) and adjust our own landing page accordingly.
We analyze how many and how strong backlinks the top results have (e.g., DR/DA 30–60, number of referring domains). Use our free online SERP analysis tool.

4. Set the anchor text strategy

30% brand + exact match (for naturalness) → e.g., “women’s slippers shoesdoe.com”
30% exact match → “women’s slippers”
40% partial match → “summer women’s slippers”, “leather slippers for women”

How to use it in Bzoomer:

In the link building campaign, we set the target URL = the “women’s slippers” category.

As keywords we specify: “women’s slippers”, “women’s slippers shoesdoe.com”, “summer women’s slippers”, “leather slippers for women.”

3. Building a Backlink Plan

Effective link building is not about buying dozens of backlinks all at once. It’s a process with logical phases.

Recommended stages:

Month 1: Initial set of backlinks (mix of brand + exact match) to build basic authority.
Months 2–3: Add more exact and partial match anchors for the main keyword.
Following months: Support with additional articles and backlinks based on SERP changes.

After about 3 months, you should start seeing ranking improvements. Based on the results, adjust your link building strategy and reinforce specific keywords with new campaigns.

In Bzoomer this means:

Create multiple campaigns for a single URL:

Main campaign: Thematic articles with exact/partial anchors
Supporting campaign: Brand + exact match for a natural profile
Ongoing campaigns: Links to boost underperforming articles or maintain top-ranking keywords

You can choose from Bzoomer’s “link building without worries” service, backlink packages, or individual domain selection.